mother's day ecommerce marketing tips

It’s estimated that consumers spent $23.1 billion for Mother’s Day in 2018. Do you want a piece of those billions of dollars? If so, you need to develop unique and creative marketing campaigns that are tailored specifically for the holiday.

To help you make the most of Mother’s Day spending, we put together some marketing tips that will increase your revenue for this holiday. These tips aren’t difficult to implement, and they won’t break the budget.


Make a Mother’s Day Gift Shop

This is an easy way to highlight specific items that are ideal for any holiday – including Mother’s Day. You can do this by adding a special section to your website that an be updated for different holidays throughout the year.

Your Mother’s Day gift shop should have gift ideas for all the different types of mothers people buy gifts for (mothers, stepmothers, wives, daughters, sisters, aunts, friends, etc.). Be sure to include lifestyle photos to show off your products.


Make a Mother’s Day Gift Guide

There are countless gift-buyers out there who have no idea what to get their mothers for Mother’s Day. Creating a gift guide is a great way to help them find special gifts for their loved ones.

This is different than the gift shop mentioned above. It can be an interactive gift guide that focuses  on certain types of moms. For example, if a mom loves gardening, she’ll love your plant or flower-related products.


Create a Mother’s Day Email Marketing Plan

Email marketing is essential all year round. But you can create an email series that specifically relates to Mother’s Day.

Come up with a plan for when you’ll send emails out and what you’ll include in them. Segmentation is key for success here. Consider including links to your Mother’s Day gift shop and gift guide, discount codes or coupons, and of course, promos for your best-selling and most popular items.


Do a Mother’s Day Giveaway

Online shoppers love giveaways! And it’s a great way for you to promote your Mother’s Day. It’s also an easy way for you to obtain more customers to add to your database for future email marketing. Share this giveaway across all your social platforms and send reminders to your email subscribers. The more eyes on this giveaway, the better chance of winning sales.


Offer an Exclusive Mother’s Day Coupon

Online shoppers also love a good deal, and you can offer an exclusive Mother’s Day coupon. Get creative with this by offering a free add-on item for selected Mother’s Day items, or an overall percentage off. This type of promotion is trackable, so you’ll be able to determine how the campaign performs and replicate in the future.


Offer Free Shipping for Mother’s Day Gifts

Giving your customers free shipping on selected items for Mother’s Day is an incentive for them to buy those items, and it’s an easy way to positively impact your sales. Don’t think you can afford to offer free shipping? It can be a reality, you just must be strategic. Check out our guide on how to make free shipping a reality.


Post Engaging Mother’s Day Content

Customers want to engage with a brand when shopping online. What better way to offer that than giving them interesting, helpful, and engaging content?

Some of the content you post should focus on customer engagement, not selling. You could include educational content that applies to Mother’s Day. Think about topics such as meal ideas or recipes, crafts that can be made and gifted to mom, or even gift ideas that don’t cost anything (like doing chores, writing a poem, baking a dessert, etc.). You may not convert the shopper now, but you’re getting them into your ecommerce sales funnel for future sales.


Bonus Quick Tips for Mother’s Day Marketing

  • Use product bundling to encourage more sales and offer added value
  • Add references to Mother’s Day in all your content, including headlines
  • Send out emails for last-minute gift buying for procrastinators
  • Promote gift cards for last-minute shoppers
  • Make sure your Mother’s Day sections are optimized for mobile devices


Final Thoughts

Careful planning and implementation of marketing campaigns and promotions is essential for online retailers, and that includes getting ready and capitalizing on holiday spending. It’s a good idea to plan early and start promoting your campaigns about a month before the holiday. That gives customers enough time to buy and receive shipments in plenty of time.

Try some of the tips above to make the most of this Mother’s Day, by improving your visibility and bottom line.


Do you have any ideas for Mother’s Day campaigns? Tell us about them in the comments below.


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