One of the pitfalls of selling jewelry, shoes and clothes online is that buyers cannot try on the items. In spite of this, fashion ecommerce is popular, ranking in the top-selling categories on Amazon and eBay. So how do e-retailers combat this and make sure their customers walk away with the right fit? Shopify app store now offers a variety of virtual sizing apps for fashion retailers, at the unbeatable price of free. Here are some of our favorites we think you’ll enjoy.


FitFyle is a virtual sizing app to help customers shop smarter and feel satisfied when their purchase arrives. In a nutshell, FitFyle will

  • Predict apparel and shoe sizes for customers.
  • Reduce online returns and increase customer confidence in product sizing and fit.
  • Install easily across all your apparel products.

How does it work? Upon arriving to your site, customers will be prompted to fill out a little information about what’s hanging in their closet. These questions determine the best sizes for them based on your garment measurements, and will offer them suggestions about what will be the “best fit” while they shop. According to FitFyle, the app leaves customers 105% more likely to buy, and 52% less likely to return. May seem like a lofty claim, but their 5 star reviews seem to agree.

New Shopify apps to help fashion retailers sell more. These Shopify apps are designed to help ecommerce fashion retailers avoid returns.

Online Ring Sizer

Much like FitFyle, Online Ring Sizer was designed to help buyers make the best choice in sizing before placing an order. Online Ring Sizer promises to

  • Eliminate wrong size returns.
  • Keep your customers in the “Checkout Flow.”
  • Convert hesitating visitors to confident customers.

Online Ring Sizer is an intuitive process, and should take less than a minute. It only has few reviews, but all of them are 5 star and absolutely glowing.

New ecommerce app virtually sizes fashion retailer's customers


Dressy is still in a beta testing phase – but what it aims to do looks out-of-this-world cool for fashion e-retailers. Dressy is a virtual fitting room for your customers to “try on”  garments to see how they would look on their own body. At optimal performance, Dressy will

  • Encourage conversions with a virtual try-on room for customers.
  • Provide custom size recommendations across any brand.
  • Minimize product returns.
  • Enable personalized sharing on social sites like Facebook.

Still in beta, Shopify warns that Dressy may be incomplete, is still undergoing final testing, and should be used at your own risk. Decide if the risk is worth being the first in your space to offer this cool-factor. I personally can’t wait to try it out.

Virtual fitting room app for e-retailers. So cool!Ecommerce fashion retailers can let customers "try on" clothes with this virtual dressing room app.


What do you think? Will these apps help you avoid returns and increase conversions? Feel ready to take the plunge on that Dressy app? Do let me know, I’m happy to help you test it! Let us know what you think in the comments, or share your favorite apps for fashion e-retailers!

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