What entrepreneur has time to comb through Shopify’s thriving ecosystem of over 2,500 apps? It can be very daunting for an online store owner to find the best apps to run their store.
To help, we’ve compiled a list of the top 9 Shopify apps based on one-on-one discussions with numerous successful Shopify store owners. We chose apps that will help increase your online sales and streamline backend operations.
So, save yourself lots of time and money by considering these must have apps.
1. Site Search (Algolia)
Recent studies show that more than 50% of site visitors use the internal site search feature. Shopify has a decent site search feature, but the default option doesn’t address misspellings, nor do they return search results based on synonyms. This can result in your customer not finding the product and looking for it on a competitor’s site.
Your customers also expect fast search results on their mobile devices. Using an app like Algolia means you can deliver fast search results (1 millisecond to 20 milliseconds) with the ability to show options for any typos or synonym. Better search results can have a meaningful impact on your website’s conversion rate.
2. Product Reviews (TargetBay)
A recent study by G2Crowd shows 95% of customers read reviews before they buy products online. A great way to receive more reviews is to have an automated system to collect reviews connected to your Shopify store.
TargetBay’s Shopify Product Reviews app has an automated system that is simple to connect. This app sends emails requesting product reviews from your customers after each order is fulfilled. It is also integrated with Shopify coupons meaning you can further incentivize your customers to write reviews by offering them coupons.
TargetBay can also request reviews from customers who’ve placed orders on your Shopify store since from day one. Once implemented, you can quickly generate a significant number of reviews by targeting all your past customers.
3. Live Chat (Olark)
Forrester conducted a study where 44% of users wanted to receive instant answers to their questions during online shopping sessions. Live chat is one of the easiest and least expensive tools that can help these users find answers and increase the chances they make a purchase on your site.
Olark’s live chat app is a great option for Shopify sellers. Even if you aren’t in front of your computer, you can still answer the customer’s questions using its mobile app feature.
4. Shipping Software (ShipStation)
Selling on multiple channels (your website, Amazon, eBay, etc.) makes order fulfillment time-consuming. It’s highly recommended that you use a shipping software that connects your shopping cart and marketplace accounts with your shipping carriers. This software can save you a lot of time by:
- Getting shipping prices based on the product weight and dimensions.
- Connecting instantly to multiple shipping carriers.
- Printing shipping labels needed to fulfill your orders.
- Routing new orders to specific fulfillment centers.
5. Multichannel Listing and Inventory (Ecomdash)
If you’re selling on two or more channels such as Shopify, Amazon, and eBay, it can be difficult and time-consuming to manage all of your product listings and quantities simultaneously. This is where Ecomdash comes in handy.
It manages your ecommerce inventory levels, meaning when you sell one product on your Shopify store, it immediately updates the product quantities on all your other sales channels. This prevents inaccurate inventory levels that can lead to overselling. Streamline your backend operations with an app that can:
- Sync inventory in near real time to all your sales channels.
- List new products or manage existing listings in bulk.
- Track assembled products and bundles as well as their components.
- Connect to suppliers and fulfillment centers for a holistic operational approach.
6. Apple Pay / Android Pay integration
Shopify announced in their recent quarterly financial report that 77% of traffic and 67% of all sales came from mobile devices, proving that merchants must be “mobile-first” in their approach and offer mobile payment options.
Shopify store owners can offer Apple Pay and Google Pay to make it easier for their customers to complete the checkout. Your customers can place orders using Apple Pay without having to type in the credit card number, billing, and shipping addresses. Shopify has native integrations with both Apple Pay and Google Pay:
7. Recommended Products, Upsell, and Cross-Sell (Boost Sales App)
Increasing the average order value should be one of the most important goals of an online merchant. The Shopify App Store offers multiple apps that can recommend similar or frequently bought product packages. Using these apps can increase the average order value, meaning more money in your pockets.
The most commonly used app for recommending similar products is Boost Sales app. It is pretty easy to set up and their pricing is affordable.
8. SEO Manager (SEO Meta Manager App)
Maintaining an SEO-friendly website can be challenging and time-consuming due to all the frequent updates to Google’s algorithms. If you don’t have a budget to hire an outside SEO agency, the “SEO Meta Manager” Shopify app can do the job.
This app is user-friendly and integrates with your Shopify theme. When you click on the edit page option in Shopify, you can edit on-page SEO elements such as header tags (e.g. H1, H2, etc.) and meta tags. If an image is missing an alt tag, this app will automatically bring it to your attention.
9. Referral Software (ReferralCandy)
Forbes recently published an article saying 45% of ecommerce companies aren’t profitable. One principle reason for this trend is that ecommerce companies are spending a lot of money on acquiring new customers. If you’re looking for an inexpensive way to acquire new customers, you should try a referral program. Your customers are the best salespeople for your company.
ReferralCandy helps you set up landing pages for your website that can ask customers to refer their friends to your company. This app makes it easier to reward your customers for referring their friends. You can also set up options so that your customers receive rewards when their friends buy something on the website.
Have you used any of these apps? Let us know what you think of them in the comments.
About the Author: Pon Pandian Paulswamy is a Co-Founder of TargetBay which is an ecommerce marketing cloud platform. Pon has consulted with over 100 ecommerce brands in the past ten years. He is an ecommerce visionary and loves helping online store owners increase their sales.