optimize for mobile shoppers

For most people, using a cell phone is an essential part of their daily routine. In fact, 46% of smartphone owners claim that they “cannot live without their phones.” With such a large percentage of people relying on their cellphones, it is no surprise that mobile shopping is on the rise as well. Currently, sales derived from mobile shopping account for 29.7% of all U.S. ecommerce sales. That equates to about 104.6 billion in sales! For an ecommerce business, it would be wrong to ignore such a large audience, especially with the holiday season right around the corner. In order to reach these shoppers you need to verify that your website is mobile friendly. Then, there are various website changes you can make to ensure that a mobile shopper would be able to shop and complete checkout easily. With these 5 tips, you can tap into this expanding market.

Test your website for mobile friendliness

What may look good on a desktop computer may not always translate well onto a small mobile phone screen. Worried that your mobile customers will not like your website? Google has a free tool that will analyze your website to ensure the layout is adaptive to different screens and every section of your page is still responsive.

Simplify your layout

A complex layout may be fun for some desktop users, but unnecessary additions can interrupt shopping for mobile consumers. Look into making your fonts bigger, confirm that all critical buttons and links are large enough to press and ensure that all important information is displayed in a highly visible place. Here are some other ideas for simplifying your website.

Try responsive web design

Instead of completely changing your layout, you can use this web development approach that according to Neilson Norman Group, “creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it”. With this approach you can establish a single website that can adapt to the screen of multiple devices. We also discussed responsive design here in our blog on how to increase holiday sales.

Remove moving images or oversized pictures

Flash animation, gifs and large images may not phase desktop users, but when a site is bogged down with too many images it can cause load time to slow down. This could be very irritating to mobile users and may lead to them abandoning your website, and you losing a good potential sale. Try to limit your photo amount and resize your photos.

Make your site easier to use

Since there is limited space on a mobile website, it is important that you ensure your site is not only utilizing the small space and providing all important information, but is also easy for the customer to use. Add drop down menus so that customers don’t have to waste too much time trying to find something on your site (for more information on drop down menus go here).  Create easy to click options when a customer goes to check out, such as guest checkout or an option to automatically fill in their information. Here is a link to help you further improve on your mobile checkout process.

The customer experience of your site could make or break you in the ecommerce industry.  With the rising trend of mobile shopping, it is important that mobile customers have a positive experience when shopping from you. Utilizing these tips can help you establish a mobile friendly site that both you and your customers can benefit from.

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