It’s no secret that ecommerce is a massively growing industry. It’s worth billions of dollars and its value is likely to continue increasing. This is especially the case in a world where the Covid-19 pandemic has taken hold of both developed and developing economies. With the outbreak of the virus, many consumers sought safer, more convenient, and hygienic ways to shop. Ecommerce companies flocked to solve this problem, offering advanced delivery, in-store pickup, and other innovations to keep shoppers at ease.
If you’re an ecommerce business owner who runs a website and you’ve just launched your store, you might think that’s the be-all and end-all. Well think again! There are several things you should consider post-launch. Complete this five-point checklist to get the most out of your ecommerce store.
1. Set Up Google Analytics
An absolutely free resource, and a must-have for any ecommerce business, Google Analytics is going to be your best friend after your ecommerce store’s launch. Why? Because it helps you track important information on your site! It lets you analyze your return on investment (ROI), provides detailed reports on who is visiting your site, where they’re from, what part of your site is most visited, where you can make improvements and so much more!
By setting up Google Analytics, you’ll be able to track the success of your marketing campaigns and hone in on areas that need further improvement.
2. Use and Create Site Links
Credibility is everything when it comes to the online space, and that includes your online ecommerce store. This may come in the form of trust from repeat customers as well as offering them safe and convenient ways of paying online. But how do you earn credibility? It doesn’t happen overnight and there isn’t a one-size-fits-all solution. But there is a way to start building your credibility, and that’s through the use and creation of site links.
If your ecommerce store has a blog that updates your customers on the latest products, services, deals and other company information, you’ll want to focus your efforts there. Getting bigger and more established sites to link to the value you add in your blog will get you that much sought after credibility. In order to do so, consider establishing relationships with other sites, linking to them as they link back to you, and foster positive interactions with your partners. This way, your site will get more credibility after its launch.
3. Sign up for Google Alerts
As an ecommerce business owner who has just launched their store, you’ll want to know about the conversations taking place online about your brand. Are there positive comments from satisfied customers or negative concerns that you need to take cognizance of right away? By setting up autoresponders like Google Alerts, you’ll get a notification each time your business is mentioned online, and you’ll be better prepared to take the right remedial actions in this regard. This is a form of reputation management that you don’t want to miss out on. And the best part? Setting up Google Alerts is free!
4. Manage Your Reviews
It’s been said hundreds if not thousands of times, but word-of-mouth marketing is the best bet for any business. It adds value and credibility to your brand. However, it’s a double-edged sword as your customers might not always be happy with the product or service they’ve purchased from you. In this case, a negative review is likely and can spread like wildfire, so you’re going to need some help.
It’s crucial that you set up a review system for your store where customers can leave both positive and negative comments about your business and online offerings. And when it comes to negative comments, you’ll want to address them as soon as possible. This will build your credibility as other potential customers will be able to see that you take customer service seriously.
5. Implement Trust Seals
As a final point for your post-launch checklist, you must showcase the trust links you’ve acquired over time on your website. What’s a trust seal? It’s a logo or trademark of another reputable company where your business has appeared – this can be in the form of interviews, reviews, comparison websites, competitions and awards, and many others. Through these trust seals, you ultimately show your readers and customers that you’re a trustworthy company by “piggybacking” on their reputation. So, don’t hesitate to showcase these trust seals on your site!
As a business owner, even though it’s online, you still have the responsibility of ensuring you provide your customers with a quality product or service. You also need to build your credibility and reputation after your ecommerce store’s launch and keep the momentum going. That momentum can be maintained through implementing these five simple steps. Remember that managing your online reputation is crucial and you’ll want to stay on top of your competitors through timeous responses and effective conversation management. The tools mentioned in this article can help you do just that. And if you’re wondering if there are any techniques to not only address your online shop’s reputation but also increase revenue and customer retention, you can check this article on How to Upsell on Your Online Store. With these five post-launch checklist tips, we hope your business flourishes after its launch, and that you have a prosperous year ahead!
About the Author – Desi Tsoneva is a fintech expert working at myPOS – a European fintech company that provides payments solutions to small and medium-sized businesses. With a passion for all things fintech and marketing related, Desi enjoys being creative and sharing useful tips with audiences.