saleschannels-listing3

To effectively list products on new marketplaces and shopping carts, you should be familiar with the requirements of each channel. A bad product listing can get buried beneath your competitor’s items, hurting your chances of winning a sale. It can also get flagged by the site, putting you at risk for marketplace suspension.

But finding and understanding these requirements is time-consuming. That is why we’ve complied a comprehensive table of product listing requirements for the most popular sales channels. Keep this information handy when you need to list on a new channel.

Marketplaces Listing Requirements

Amazon Listing Requirements

Amazon offers two selling plans: The Professional plan and the Individual Plan. The Professional plan charges a monthly fee but allows you to sell an unlimited number of products and other benefits. The Individual Plans charges per item sold with no monthly fees. Also, both Professionals and Individuals must pay various other fees when an item sells.

After choosing your selling plan, create an account on Seller Central. This is Amazon’s portal where you can manage your account and begin selling products. Though there are extensive requirements, Amazon offers many helpful resources to help make your online selling experience hassle-free.

Requirements Description Example
Title The title is the name of the product you’re selling. Echo Dot (2nd Generation) – Black
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. Echo Dot is a hands-free, voice-controlled device with a small built-in speaker—it can also connect to your speakers or headphones over Bluetooth or through a 3.5 mm audio cable to deliver stereo sound to the speakers you choose. Dot connects to the Alexa Voice Service to play music, make calls, send and receive messages, provide information, news, sports scores, weather, and more—instantly.
Quantity The quantity is how much of the item you have. 50
Condition The condition is the state of the item at the time of sale. New, Used
Price The price is the amount of money you’re selling the item for. $50
Shipping Method This allows you to expand your shipping zone to multiple countries and via multiple methods other than the “Standard shipping”. Standard, Expedited, One-day
Amazon Standard Identification Numbers (ASIN) Unique blocks of 10 letters and/or numbers that identify items on Amazon B01B1VC13K
Stock Keeping Unit Number (SKU) Number assigned to a product by the company for stock-keeping purposes and internal operations. 5578851
Universal Product Code (UPC) 12-digit bar code used extensively for retail packaging in United States. 841667112640

 

eBay Listing Requirements

eBay is a multinational ecommerce marketplace with over 160 million shoppers. They offer many easy-to-use features and a great support center for sellers. Similar to Amazon, eBay offers two selling plans. A business account is perfect if you are selling a high volume of products. If you sell casually, a personal account is the best option.

When you’re ready to list an item, describe what you’re selling, choose whether to use the auction or fixed price format, and set a price. Then, select your shipping preferences, a return policy, and how you want to get paid.

Requirements Description Example
Title This is the name of the product you’re selling Fitbit Charge 2 Heart Rate Monitor Fitness Tracker Wristband
Description This is your opportunity to provide buyers with more detailed information about the item you’re selling. Make every beat count with a fitness wristband built with PurePulse heart rate, multi-sport modes, guided breathing sessions & interchangeable bands.
Item Specifics These are details about the item you’re selling, such as brand, size type, size, color, and style. These details appear at the top of your listing description, in a consistent format, making it easy for buyers to get the facts about your item. Brand: Fitbit                                                                                Features: Alarm, Average Heart Rate, Bluetooth, Calorie Monitor, Clock
Condition The condition is the state of the item at the time of sale. New, Used
Price The amount of money you’re selling the item for. $127.99
Selling Format Choose from multiple selling formats, such as auction-style, fixed price, and Classified Ad formats. Buy It Now
Selling Duration When you list your item, you can select a listing duration of 1, 3, 5, 7, or 10 days. If you’re using the fixed price format, you can also choose a 30-day or Good ’til Cancelled listing duration Good ’til Cancelled
Payment Methods Offering your buyers safe and convenient payment choices can help your sale go smoothly, earn you positive Feedback, and bring them back for more. PayPal, Visa, MasterCard, American Express
Shipping Methods You can charge a flat cost to all buyers or calculate shipping costs based on the item you’re selling and the buyer’s location, or you can offer free shipping to attract more potential buyers. You can also offer local pickup to buyers who live near you Standard Free Shipping
Return Policy All sellers on eBay are required to specify a return policy, whether they accept returns or not. 30-day returns. Buyer pays for return shipping. 10% restocking fee may apply.

Etsy Listing Requirements

Etsy focuses on handmade or vintage items, as well as unique factory-manufactured items. Unlike eBay and Amazon, Etsy doesn’t have selling plans. Creating a shop on Etsy is free. Though, there are three types of fees you will incur: a fee for listing a product, a fee for each transaction, and a payment processing fee.

Setting up an account is easy. Once you’ve registered for an account, add a shop location, choose a currency, name your shop, create a listing following the requirements below, and add a payment/billing method.

Requirements Description Example
Add Photos/Adjust Thumbnail Start by adding images to your listing. Click the Add a photo icon to add files from your drive. Your thumbnail photo is the photo that buyers will see in your shop home, in search results, and in various other places on Etsy.     Your images should be at least 1000 pixels wide, but the height can vary.
Your first image becomes your listing’s thumbnail in searches, your shop, and elsewhere on the site.
Title The title is the name of the product you’re selling String Art – Customizable String Art – Blessed String Art – Nail and String Art – Rustic Decor – Rustic Sign – Blessed Sign Farmhouse Decor
About This Listing The first dropdown menu next to About this listing determines whether your item belongs under Handmade, Vintage, or Craft Supplies. Handmade
Category The dropdown menus next to Category positions your item within a category on the Categories page. You’ll then be prompted to describe the item further by choosing subcategories. Customizable Home Décor
Attributes Attributes allow you to include standardized information about your items. Adding attributes like color, occasion, or holiday will help make your items more relevant in search results. Measures 10″x22″x2″.   Materials: felt, wood, nail, string.                                                                                                                       Interested in a different message? Feel free to send me a message and I would be more than happy to open a customized sale for you! I am willing to do just about anything you would want! I can also do something of a different size. This listing is just one of the examples I can do so don’t hesitate to ask!
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. Make sure to include the size, materials used, how it was made, and any unique features Our string art is made from wood that we stain and brace together. We then hand nail every nail and string each letter based on the coloration you want. We strive to make everything perfect and we will except nothing less than that, so you can expect your order to look like the picture if not better.
Price The price is the amount of money you’re selling the item for. $65
Quantity The quantity is how much of the item you have. 2
Shipping Profile/Cost You can charge a flat cost to all buyers or calculate shipping costs based on the item you’re selling and the buyer’s location, or you can offer free shipping to attract more potential buyers. Shipping will take about 2-3 days via priority mail shipping
Publish Your Listing You’re ready to sell! Click Publish to finish your listing. The $0.20 USD listing fee will be added to your Etsy bill. This listing is now available to shoppers. Tell potential buyers about your new item and share it on Facebook or Twitter.

 

Sears Listing Requirements

When you list products on Sears.com, potential customers can also find those items on the Sears mobile app and various Sears kiosks. They offer one seller plan at a monthly fee, in addition to other seller fees. Potential sellers must complete an application which is reviewed by the Sears onboarding team for eligibility.

Once approved as a seller on Sears, you can use their Seller Portal to monitor, control and post product listings, manage inventory, and process sales.

Requirements Definition Example
Item ID Sellers internal item number 00930333000P
Title The title is the name of the product you’re selling. Title must be the item only, do not include the brand 50-Piece Drill and Driving Bit Set
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. Equipped with all the standard bits used in most home projects
Durable, compact carrying case keeps bits from disappearing into some unseen corner of your garage
18-1″ driving bits
7-2″ driving bits
4 nut drivers
8 black oxide HSS drill bits
6 carbide tipped masonry drill bits
6 wood-boring brad point drill bits
1 magnetic bit holder
Condition The condition is the state of the item at the time of sale. New
Price The price is the amount of money you’re selling the item for. $8.99
Model Number Unique number given to each product made by manufacturers. 4303.1
Brand A type of product manufactured by a company under a particular name. Craftsman
Categorization Items that are not properly categorized will be banned and removed from the site. Tools, Power Tool Accessories
Shipping Method This allows you to expand your shipping zone to multiple countries and via multiple methods other than the “Standard shipping”. Standard Ground Shipping

Rakuten Listing Requirements

Rakuten is the largest ecommerce marketplace in Japan and services millions of consumers around the world, including the United States. Like Sears, they offer one seller plan for a monthly fee, in addition to various seller fees.

First, you need to complete the 10-minute application. After approval, you can add products on the site in bulk or one at a time. Listing products can be time-consuming, but they offer partnerships with various software companies to make it easier.

Requirements Description Example
Item ID A unique identifier for the item. Must not change after item is created. Must correspond with tagging on site A345B10
Title Item name. Text should be no longer than 70 characters. Ugg Classic Short Black
Brand Brand name of the product. Ugg
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. The updated Ugg Classic Short II combines comfort, warmth, and iconic style in one great wear-everywhere boot. The famous shearling insole is as luxurious as it is practical. Sheepskin’s thermostatic properties makes your feet maintain a comfortable temperature while you’re waiting for a taxi on a chilly morning or cozy inside drinking hot chocolate. A new pretreatment process protects your Ugg boots from staining and keeps feet dry.
Product Category For this section, use one of the categories found in the Google Product Taxonomy. Apparel & Accessories > Clothing, Shoes, and Accessories > Shoes
Item Group Shared identifier for all variants of the same product. This is used to collapse all variation of the same product into a single product object. Alphanumeric ID: A345B10
Link URL that directly links to the product. http://www.store.com/ugg-classic
Image Link  URL that directly links to the product image. Minimum 600x600pm. http://www.store.com/ugg-classic.png
Price Original item price value and currency. $50 USD

 

Walmart Listing Requirements

Sellers must apply to sell on the Walmart marketplace, and not everyone gets accepted. The marketplace only works with established online sellers with positive seller feedback. If you’re getting started in online sales, Walmart isn’t likely to approve your application. Before applying, establish an online sales history, whether on your own website or on Amazon and eBay. Otherwise, you must have a proven brand or product collection.

Requirements Description Example
Title The title is the name of the product you’re selling Google Home Mini
Product ID Type This field is where you indicate which identifier you are using. If you are using UPCs, put ‘UPC’ in this field. UPC
Product ID This is where you put the value for the product identifier. 566767622
SKU Number assigned to a product by the company for stock-keeping purposes and internal operations. 5578851
Brand Brand name of the product. Google
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. Can gave long and short description. Get hands-free help in any room with Google Home Mini. It’s powered by the Google Assistant, so you can ask it questions. Tell it to do things. It’s your own personal Google. Just start with “Hey Google” to get answers from Google, tackle your day, enjoy your music and entertainment, control your smart home, or entertain the family. And when you ask for help, it can tell your voice from others for a more personalized experience.
Image  URL that directly links to the product image.
Item Specifics Attributes allow you to include standardized information about your items. Model VIPRB-GA00210-US
Assembled Product Weight 2 lb
Manufacturer Part Number GA00210-US
Assembled Product Dimensions (L x W x H) 0.85 x 1.65 x 3.85 Inches
Price Original item price value and currency. $49 USD
Shipping Method/Price This lets you to broaden your shipping zone to multiple countries and more methods other than the “Standard shipping”. Free 2-day Shipping

Jet Listing Requirements

Jet offers a unique experience for both sellers and buyers. They pride themselves on their Jet Rules Engine. This feature lets you adjust commissions by setting automated rules based on shipping distance, basket building, and other types of incentives for Jet customers.

Jet also has an application process for new sellers. It is a simple application that asks for your tax ID number, annual online revenue, and how you handle fulfillment. One big difference is they don’t have a seller portal like the other marketplaces. You must integrate with the site’s API. Meaning, you’ll have to either develop your own software for inventory, order, and listing management or enlist help from a third-party platform.

Requirements Description Example
Merchant SKU The unique identifier used by the Retail Partner to identify the product 5578851
Unique ID At least one, but preferably multiple unique identifiers for a product that is
not merchant specific. Standard product code (ISBN, UPC, EAN, ASIN, GTIN etc.)
LC62X123400
Product Title The title is the name of the product you’re selling Juicy Couture Viva La Juicy Eau De Parfum, Perfume for Women, 3.4 Oz
Multi-Pack Quantity The number of items based on the Standard Product Code
(Unique ID) that makes up your merchant SKU.
3
Item Price The price of the item you’re selling $96
Inventory The quantity of inventory for the given item in a given fulfillment node 100
Product Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. Viva La Juicy perfume by Juicy Couture was created by the innovative design duo that turned a velour track suit into a major fashion statement for average women as well as the Hollywood elite. Viva La Juicy perfume is a feminine yet refreshing scent that is filled with gourmand, fruity, and floral fragrance notes.

GunBroker.com Listing Requirements

GunBroker.com is the largest auction-based website for sports and outdoor products. Before selling anything on this site, you must be a registered user.

Once you are a registered user, you can add basic listings on GunBroker.com which are free of charge until the item sells. You can pay for premium listing placements that are designed to draw more attention to your listings. GunBroker.com doesn’t charge listing or membership fees. You will be charged a final value fee based on the selling price of the item.

Requirements Description Example
Category Category your product falls under. Firearms > Rifles > Semi Auto Rifles
Item Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. With its futuristic look, bullpup configuration, and high-velocity 5.7x28mm cartridge, the PS90 is as distinctive as it is fun to shoot. Chambered in the 5.7x28mm cartridge, the FN PS90 utilizes blowback operation and fires from a closed bolt for greater accuracy and reliability. The civilian-legal 16.04″ cold hammer-forged MIL-SPEC barrel is equipped with an integrated muzzle brake to reduce recoil
Payment Information Offering your buyers safe and convenient payment choices can help your sale go smoothly Visa / MasterCard, Discover, USPS Money Order, Money Order, Certified Check
Shipping Information This allows you to expand your shipping zone to multiple countries and via multiple methods other than the “Standard shipping”. Priority Mail
Pricing The price of the item you’re selling $1,380
Upload Pictures By far the most powerful thing you can do to make your listing appealing is to add a photo. GunBroker.com buyers love to see the items they are bidding on. Items with pictures tend to receive more bids and sell for a higher price than items without a picture.

 

Newegg Marketplace Listing Requirements

Newegg Marketplace focuses on the technology niche. With over 36 million customers in over 50 countries, it is a great place to expand your technology business. They offer 3 seller plans: Standard Free, Professional, and Enterprise. The free option is best for sellers who don’t want to build any brand awareness and have less than 5000 listings. The Professional and Enterprise plans offer more listings, customized marketing programs, and access to their fulfillment program (like FBA). In addition to the monthly plan fees, there are various commission and seller fees.

Some notable rules they enforce are: ship within 48 hours (orders will be cancelled after 72 hours), excellent customer service (enquiries must be responded to within 24 hours), and a 30-day return policy on all products sold.

 

Requirements Description Example
Title The title is the name of the product you’re selling Microsoft Surface Pro 3 Tablet (12-Inch, 64 GB, Intel Core i3, Windows 10) + Microsoft Surface Type Cover
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling. Microsoft combines the portability of a tablet and the performance of a laptop with the Surface Pro 3 64GB 12″ Multi-Touch Tablet. Weighing just 1.76 pounds and measuring just 0.36″ thin, the Surface Pro 3 packs 4th-gen Haswell Intel Core processing power into a magnesium casing with a silver finish.
Item ID, MPN, UPC, or ISBN. Number identifier for a specific product 4YM-00016-BUNDLE
SKU Number Number assigned to a product by the company for stock-keeping purposes and internal operations. 5578851
Product Weight The overall weight of the product 3 lbs.
Price The price of the item you’re selling $549.99
Quantity The quantity is how much of the item you have. 60
Shipping Information The shipping price and method you will use for your product Standard Ground: $9.99

 

Shopping Carts Listing Requirements

Magento Listing Requirements

Magento is a flexible ecommerce software with a ton of features and custom extensions for retailers. There aren’t any monthly fees for the open-sourced option.

Magento has gained popularity due to scalable framework, comprehensive catalog management choices, advanced features, built-in SEO benefits, multi-store functionality, and multilingual options. However, it is designed for larger enterprises since it requires extensive server resources and strong ecommerce development skills.

Requirements Description
Item ID Identifier for a product that is
not merchant specific. (MPN, UPC, ISBN, etc.)
Category Category your product falls under
Listing Description or HTML Template The listing description or HTML template that is shown when creating the listing
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling.
Title The name of the product
Price The price of the item you’re selling
Shipping Details The shipping price and method you will use for your product

Shopify Listing Requirements

Shopify is suitable for businesses of any size and caters to a broad range of industries. It is one of the easiest ecommerce website builds for first-time businesses. They have a straightforward and painless implementation.

They have 3 main pricing tiers based on increased functionality and tools to grow your store. Each plan includes unlimited products, unlimited file storage, 24/7 phone and online support, no setup fees, no bandwidth fees, and no transaction fees when using Shopify payments.

Requirements Description
Branding and Listing Branding and listing covers content requirements for your app, including uniqueness, app naming, and the content of your app’s listing in the Shopify App Store.
Installations and Onboarding Installation requirements describe the correct flows for authentication, and app install charges
Functionality and Quality Following the functionality requirements can help to ensure that app features work as intended and that your app is error free and in accordance with our code of conduct.
SKU Number Number assigned to a product by the company for stock-keeping purposes and i+B131nternal operations.
Price The price of the item you’re selling

BigCommerce Listing Requirements

BigCommerce is a great ecommerce shopping cart for small businesses. It provides all the tools needed to grow your business at an affordable price. It has hundreds of advanced features such as the ability to connect to marketplaces like Amazon and eBay.

BigCommerce also has 3 pricing tiers that includes secure hosting, unlimited storage and bandwidth, and no transaction fees. One advantage is that it doesn’t charge a fee for using preferred payment solutions. You’ll get access to the various gateways, digital wallets like Amazon Pay and Apple Pay, and consumer financing options.

Requirements Description
Category ID Category Associated with BigCommerce
Condition Condition of the product at the time of sale
Inventory Tracking Select whether you want BigCommerce to track inventory, not track, or track by options.
Product Type The type of product you’re selling (“Category”)
Title The name of the product you’re selling
Price The price of the item you’re selling

3dCart Listing Requirements

3dCart is an all-in-one online shopping cart for ecommerce businesses. They offer 4 pricing tiers, including a startup plan for smaller retailers. Each pricing tier offers many features including mobile-friendly website templates, Facebook Store and eBay integrations, and marketing tools to help increase sales. 3dCart also offers upgraded filters to help find which products are not yet listed on your other sales channels.

Requirements Description
Category Number Number associated with a category on 3dCart
Title The name of the product you’re selling
Price The price of the product you’re selling

WooCommerce Listing Requirements

WooCommerce is a WordPress plug-in that runs on the freemium model, which means the core WooCommerce plug-in is free. You can choose to add extra features for your site, depending on what your business needs. Some add-ons are free, while others are paid.

Requirements Description
Product Title The name of the product you’re selling
Description The description is your opportunity to provide buyers with more detailed information about the item you’re selling.
Category The category your product falls under.
Price The price of your product
Dimensions The order in which the dimensions appear will depend on the product category. (L x W x H)
SKU The stock keeping unit for your product.

Zen Cart Listing Requirements

Zen Cart is a free open-source ecommerce software. It offers thousands of plug-ins to help build your ecommerce store. It is also licensed under GPL2, meaning that anyone can modify the code to meet their specific store needs. Zen Cart is great for businesses who are capable of PHP. There is no formal technical support or customer service staff. However, they do have an active forum that features comments and feedback from other users.

Requirements Description
SKU The stock keeping unit for your product.
Price The price of your product
Category The category your product falls under
Product Type This field is where you indicate which identifier you are using. If you are using UPCs, put ‘UPC’ in this field.

Vend Listing Requirements

Vend is an inexpensive, cloud-based POS software. With Vend, ecommerce businesses can easily expand their online business to a brick-and-mortar store. They offer 4 pricing tiers, including a free plan. All the paid plans come with 24/7 email support, small business reporting, stock control, and unlimited products.

Requirements Description
ID This is a number Vend generates as a unique ID for each product.
Product Title The names of your products, and the different versions, like sizes, colors, and flavors.
Price The price you sell your product for. Don’t include a currency sign, just put the number.
Description The description of your product. This field can have letters, numbers, and symbols.
Taxes You can decide whether you have inclusive or exclusive tax.
Handle This is an ID for your product. Make sure it only has letters and numbers.
SKU The stock keeping unit for your product.

Conclusion: Increase Sales with Multichannel Selling

To increase sales, retailers must increase their visibility by selling in more places. John and Richard of Radar Toys, online toy retailers, were selling on AmazoneBay and their own Shopify website when they first joined ecomdash. With better channel management and automation, they started selling on Newegg, Sears, and Rakuten. Having products on more “internet shelves” increased the opportunity to win more sales. In fact, John and Richard say better listing visibility has increased sales by an estimated 40-60%. The more places you can sell, the better your bottom line will be.

To list effectively on new channels and optimize your listings for maximum results, you need to be familiar with the rules and regulations of each marketplace or website. You can’t (or shouldn’t) list items without first thinking it through, considering the nature of the sales channel, and then making smart decisions.

Our multichannel listing tool allows you to quickly set up your inventory, launch new product lines, control quantities, restock and re-list items as needed, so that you can increase your sales and visibility, too. When you’re ready to push listings out quickly and maintain visibility into which product listings are sold, queued or active, sign up for a free trial with ecomdash.

Pin It on Pinterest

Share This