Fast shipping is no longer a nice perk, it’s a requirement. Amazon, eBay, and Walmart have all raised the bar when it comes to delivery expectations, but it’s not just your customers who benefit from offering fast shipping. With increased conversions, loyalty, spend, and more, fast shipping has the power to transform your ecommerce business. The advantages of quick shipping for customers are clear: faster deliveries without having to head out to the store.
But what about the benefits for sellers?
Implementing a fast shipping strategy benefits almost every stage of the customer journey.
Let’s take a look at the benefits to offering fast shipping, starting at the very beginning.
1. Search result placement
First and foremost, you want (and need) your listings to be found by your potential customers. Offering fast shipping generates good SEO on all of the major online marketplaces – increasing your search ranking and including you in any fast shipping filtered queries. Together, these improve your chances of being among the first returned search results, improving your chances of being found by customers.
2. Fast shipping tags
But, being in the first returned search results still involves a little competition from the other first returned listings – how do you compete with those? When you join fast shipping programs, your qualified listings get a highlighted fast shipping tag that draws the shopper’s eye away from your competition and towards your listing instead.
3. Winning the buy box
Once your potential customer has clicked through to the product, you want to ensure that your listing is displayed first by winning the buy box (or our pick box). Fast shipping increases the chances of winning the buy box since it is favored by online marketplaces and, if done well, results in more positive customer reviews.
4. Meeting customer requirements
Now that the customer is viewing your product listing, you need to satisfy their requirements for buying. Six in ten online shoppers expect fast delivery as standard, while more than eight in ten are influenced by free delivery. Meeting these requirements is one of the biggest conversion influencers you can control.
5. Beating the competition
However, the competition doesn’t stop there. 73% of online shoppers use multiple channels when buying products; in other words, they’re shopping around and checking your competition.
In response, many online sellers fall into the trap of entering price wars – hoping to win by decreasing profits. In reality, price wars only win a race to the bottom.
Instead, by offering top purchase drivers such as free and fast delivery, you can win by competing on customer service – a much more sustainable, profitable, and customer-friendly strategy.
6. Using psychology
Once the item has been selected, you want to encourage your customer to increase their basket spend. Various delivery options can be used to achieve this through the power of psychology by appealing to the subconscious, where 95% of purchasing decisions are made.
Use free shipping promotions to appeal to the emotions of value and urgency, and use fast delivery to provoke the feelings of risk-aversion and trust – convincing the brain to take action and hit the buy button.
7. Reducing cart abandonment
The next stage in the buyer’s journey is the riskiest – getting them to complete the checkout process. Delivery speed and cost are some of the biggest reasons for cart abandonment – the flip side meaning that they’re your biggest opportunity to reduce cart abandonment.
Free and fast shipping can be promoted throughout the sales channel funnel:
- banners can entice the customer and establish that there are no nasty surprises on the checkout page;
- pop-ups can help obtain contact details in return for delivery promotions;
- recovery emails are great to reengage should the customer not make it through the checkout process
8. Customer loyalty
The reason Amazon, Walmart, and eBay all offer fast shipping programs is because of their ability to foster customer loyalty and increase customer lifetime value. By meeting and fulfilling your customers’ requirements and expectations for fast shipping during their initial purchase, you’re creating a relationship of trust and satisfaction that will encourage future purchases – and that’s why we’re all here.
9. It’s easy
The final, but perhaps most important benefit of offering fast shipping is that with the right knowledge and support, offering and advertising fast shipping is easy – bringing you all of the above benefits with no extra effort. With the right shipping carrier or fulfillment service, it can also be more affordable than you think.
How to offer fast shipping
To achieve the benefits of fast shipping, you need to ship items quickly and tell your customers that you provide this service.
Speedy deliveries can be achieved through
- In-house fulfillment – working with your warehouse staff and shipping carrier to get orders out the door as quickly as possible.
- Outsourced fulfillment – partnering with an outsourced fulfillment provider who stores and ships your orders to guaranteed timescales.
In-house fulfillment brings benefits of increased visibility and control but can be unsustainable during peak periods or growth. Outsourced fulfillment can seamlessly handle growth and volume, with also providing lower costs, inventory management systems, and shipping expertise.
Tip: With the new Ecomdash + Deliverr integration, Ecomdash sellers get access to fast shipping programs on Amazon, Walmart, eBay, Shopify, and more.
Want to learn more? Join us for a webinar on how to automate multichannel fulfillment for conversions.
Promoting fast shipping on your listings, website, and marketing communications is a great way to begin advertising this customer benefit. But, to really shout about it, registering for fast shipping programs with Amazon, Walmart, eBay, and offering them on your own ecommerce website such as Shopify brings additional advertising benefits.
- Highlighted listings;
- Better search ranking;
- Increased chances of winning the buy box; and
- Filtered search result placement.
Fast shipping is a fantastic customer perk. More importantly, it’s a brilliant conversion-driving sales tactic that can be simple and straightforward to achieve with the right partners.
About the Author: This is a guest post from Michael Krakaris. Michael is one of Forbes’ 30 Under 30 and the co-founder of Deliverr. Deliverr provides fast and affordable fulfillment for your eBay, Walmart and Shopify stores, helping to boost sales through programs like Seller Fulfilled Prime, Walmart Free 2-Day Shipping and eBay Guaranteed Delivery. Deliverr’s FBA-like multichannel fulfillment comes with clear pricing, easy onboarding and a hassle free experience so you can focus on growing your ecommerce business.