“How do I get more traffic to my Shopify store?”
It’s a question that every Shopify seller asks at some point. You’ve spent the time and effort to set up an attractive website, with quality products, and competitive prices. Now, you’ve got to find a way to reach potential customers and start making money. Or, maybe you have had your Shopify store for a while and your sales have reached a plateau. Maybe you’ve created a lucrative online business and have a hard time managing your Shopify stock levels.
Whatever stage of business you are at with your Shopify store, your aim is always going to be obtaining new customers and increasing Shopify traffic.
How to Increase Shopify Traffic – 5 Pro-Level Tricks
We all know that more traffic equals more sales. You have to get people to your website, but how do you do it? The following are 5 easy tactics to drive more traffic to your Shopify store.
1. Improve Your SEO on Shopify
Probably the biggest help for increasing Shopify traffic is making sure that your potential customers can find your store. You should aim to have your website listed at the top of the search results on Google and Bing, because nearly one-third of all clicks go to the first organic result.
Search engine optimization (SEO) is the process of fine-tuning the content on your website to increase your chances of ranking at the top of the search results page. SEO involves using relevant keywords in your product descriptions, titles, and other content, so that when a potential customer searches, their search words match up to keywords on your website. You can use free tools like Google Keyword Planner and Keyword.io to help you identify popular keywords you should be using.
2. Use Social Media to Promote Your Online Store
People love to socialize, especially on social media. Smartphones and tablets are never far out of reach. It’s important that you capitalize on that. The more ways you find to engage with your customers, the more success you will have with your Shopify store. You can easily gain potential customers by inviting them to like, comment, and share your products on Facebook, Twitter, Instagram, and Pinterest. Not only will those people likely visit your Shopify store, but their social media followers may as well. Suddenly, you’ve got your customers doing the marketing for you.
3. Create How-To Videos and Helpful Guides
You’ve probably been to a brick and mortar store where they give demonstrations or hand out samples of their products. You can employ a similar strategy for online stores. Of course, you can’t hand out samples, but you can engage customers in much the same way. Posting how-to videos on your Shopify website and social media that demonstrate how your products can deliver the same results live demonstrations do. Inviting your customers to like and comment on your videos can increase visibility and drive more traffic to your site.
4. Run a Contest
Holding a contest is an easy way to increase customer engagement and drive traffic to your Shopify store. Here’s the trick: hold the contest on your store’s site, but advertise for it everywhere. That way you direct potential customers to your site to enter the contest. You need to make sure that the prize you are offering is worth the clicks and exciting enough that your site visitors will tell their friends about it. A free product? A huge gift card? Those are all great options. Be sure that you promote the contest all over social media and with email marketing. It’s easy to set up a contest with an app like Gleam, which is a free Shopify app that integrates seamlessly with Shopify to create awesome contests.
5. Write Interesting Content
Creating interesting, engaging, and informative content will allow you to organically attract customers to your Shopify store. We all know blogging works, but why not try going deeper? You can use videos, podcasts, guides, and ebooks to capture the attention of your customers and make them want to visit your online store and see your products. These days, there are endless opportunities to reach out to your customers with content.
Killer original content will build your reputation as an industry expert and help you create a brand for yourself and your products. In other words, your store and your products don’t have to be the focus of everything you post. If you sell handmade soap, produce an infographic showing the health benefits of organic skincare. That’s just one of many examples of great content all Shopify stores should be providing.
Related: Not sure where to start with making content? We’ll give you the inside secrets. Try one of these content ideas for your ecommerce business.
Shopify is a great platform that can take your ecommerce business to the next level. Try the above tactics to drive more traffic to your online store and watch your website traffic grow. While you’re at it, try these 8 strategies to boost your Shopify conversions.
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