simplify holiday shipping

Shipping processes, like those dirty dishes in your sink, are a task that you may not want to spend too much time thinking about. However, a solid shipping strategy is something all businesses need in order to have peace of mind.

A good shipping plan is the backbone of an ecommerce business and the final step in assuring customer satisfaction. During this upcoming holiday season, you need to make sure your business’ shipping processes are quick and efficient. How do you achieve a simplified, efficient strategy?

Don’t worry, we’ve got your back. Here are a few tips on how you can simplify your shipping processes to benefit both you and your customers.

 

1. Be upfront about your shipping costs

Shopping cart abandonment is a real issue in the ecommerce world. A recent study by the Baymard Institute shows that on average 68.53% of customers abandon their shopping carts before check-out. What is the main reason culprit behind shopping cart abandonment? Unexpected shipping costs. Price transparency is a must when conducting an online business.

You may want to consider adding a cost calculator somewhere on your site to ensure that customers know exactly how much they are spending before they check-out. Here is a site that can create cost calculators for your business for free.

 

2. Offer free shipping

Studies have shown that the number one preference customers have when shopping online is a free shipping option. A 2014 ComScore report shows that 81% of consumers rate free shipping as their top priority when buying online.

Are you worried that free shipping will come at a high cost to your business? Don’t sweat it.  There are many ways to go about adding a free shipping option to your website, while staying on budget. Use these tips to make your free shipping options more profitable.

Here are some other strategies for adding free shipping, without breaking the bank.

 

3. Provide estimated or guaranteed delivery dates

During the holiday season, people are more concerned with their purchases getting to them on time. Provide your customers with faster delivery options for a slightly higher cost, and always give them a tracking number so that they can follow their package while it’s en route.

Link to the holiday shipping schedules provided by UPS, USPS, FedEx or DHL that display anticipated shipping timelines. Our shipping management software is integrated with popular shipping carriers (FedEx, USPS, UPS, DHL and more) and can help make this hectic season more bearable.

 

4. Increase delivery speed with shipping software

Using a shipping software that allows users to create pick lists, packing slips and shipping labels in bulk, all from within the tool, is something to consider. This functionality significantly speeds up fulfillment, and makes it easy for you and your employees to get items out the door. This toy retailer shared with us that ecomdash shipping software has enabled them to speed up their shipping process by more than 50%.

If you really want to steward repeat customers and create brand awareness, you can create custom packing slips within ecomdash. This is a great tool to communicate with customers, let them know they can reach out with any questions, and encourage them to shop from you again.

 

Holiday shipping doesn’t have to give you nightmares. With these tips you can ensure that your shipping system is efficient and will please those frantic holiday customers.

Need an all-in-one system to automate orders, inventory, and shipping? Use ecomdash to create pick lists, packing slips and labels. Try it free for 15 days!

 

FREE GUIDE:
Holiday Shipping Survival Guide

FREE GUIDE:

Holiday Shipping Survival Guide

Make this holiday your most profitable season yet. Use this guide to build a holiday shipping strategy in order to cultivate repeat buyers, avoid packaging mishaps, and earn stellar feedback.

You will receive an email with your download shortly!

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