Shipping processes, like those dirty dishes in your sink, are a task that you may not want to spend too much time thinking about. However, a solid shipping strategy is something all businesses need in order to have peace of mind.
A good shipping plan is the backbone of an ecommerce business and the final step in assuring customer satisfaction. During this upcoming holiday season, you need to make sure your business’ shipping processes are quick and efficient. How do you achieve a simplified, efficient strategy?
Don’t worry, we’ve got your back. Here are a few tips on how you can simplify your ecommerce holiday shipping processes to benefit both you and your customers.
1. Be upfront about your shipping costs
Shopping cart abandonment is a real issue in the ecommerce world. A study by the Baymard Institute shows that on average 69.80% of customers abandon their shopping carts before check-out. What is the main culprit behind shopping cart abandonment? Unexpected shipping costs. Price transparency is a must when conducting online business.
You may want to consider adding a cost calculator somewhere on your site to ensure that customers know exactly how much they are spending before they check out. Here is a site that can create cost calculators for your business for free.
2. Offer free shipping
Studies have shown that the number one preference customers have when shopping online is a free shipping option. A 2019 NRF study shows that 75% of customers expect free shipping even on purchases under $50.
Are you worried that free shipping will come at a high cost to your business? Don’t sweat it. There are many ways to go about adding a free shipping option to your website while staying on budget. Use these tips to make your shipping a reality.
3. Provide estimated or guaranteed delivery dates
During the holiday season, people are more concerned with their purchases getting to them on time. Provide your customers with faster delivery options for a slightly higher cost, and always give them a tracking number so that they can follow their package while it’s en route.
Be sure to keep the weather in mind. The weather doesn’t always cooperate with holiday schedules, especially in areas with a lot of ice and snow. Stay updated on issues and locations where there might be an impact due to weather conditions. This will enable you to update your shoppers about any weather-related delays or longer shipping times. Remember, you must watch the areas that your products are shipping from (warehouses, etc.) and where they are shipping to.
Here are some important dates and tips for holiday shipping in 2019 including deadlines and surcharges.
4. Increase delivery speed with shipping software
Using a shipping software that allows users to create pick lists, packing slips, and shipping labels in bulk, all from within the tool, is something to consider. This functionality significantly speeds up fulfillment and makes it easy for you and your employees to get items out the door. This toy retailer shared with us that ecomdash shipping software has enabled them to speed up their shipping process by more than 50%.
If you really want to steward repeat customers and create brand awareness, you can create custom packing slips within ecomdash. This is a great tool to communicate with customers, let them know they can reach out with any questions, request positive feedback, and encourage them to shop from you again.
Holiday shipping doesn’t have to give you nightmares. With these tips, you can ensure that your shipping system is efficient and will please those frantic holiday customers.
Need an all-in-one system to automate orders, inventory, and shipping? Use ecomdash to create pick lists, packing slips, and labels. Learn more about our ecommerce shipping software and how it can help you this holiday season.
Editor’s Note: This blog post was originally published October 2015 and was updated in August 2019 to reflect more accurate and relevant information.