Shipping processes, like those dirty dishes in your sink, are a task that you may not want to spend too much time thinking about. However, a solid shipping strategy is something all businesses need in order to have peace of mind. A good shipping plan is the backbone of an ecommerce business and the final step in assuring customer satisfaction. During this upcoming holiday season, you need to make sure your business’ shipping processes are quick and efficient. How do you achieve a simplified, efficient strategy? Don’t worry, we’ve got your back. Here are a few tips on how you can improve your shipping to benefit both you and your customers.
1. Be upfront about your shipping costs
Shopping cart abandonment is a real issue in the ecommerce world. A recent study by the Baymard Institute shows that on average 68.53% of customers abandon their shopping carts before check-out. What is the main reason culprit behind shopping cart abandonment? Unexpected shipping costs. Price transparency is a must when conducting an online business. You may want to consider adding a cost calculator somewhere on your site to ensure that customers know exactly how much they are spending before they check-out. Here is a site that can create cost calculators for your business for free.
2. Offer free shipping
Studies have shown that the number one preference customers have when shopping online is a free shipping option. A 2014 ComScore report shows that 81% of consumers rate free shipping as their top priority when buying online. Are you worried that free shipping will come at a high cost to your business? Don’t sweat it. There are many ways to go about adding a free shipping option to your website, while staying on budget. Use these tips to make your free shipping options more profitable. Here are some other strategies for adding free shipping, without breaking the bank.
3. Provide estimated or guaranteed delivery dates
During the holiday season, people are more concerned with their purchases getting to them on time. Provide your customers with faster delivery options for a slightly higher cost, and always give them a tracking number so that they can follow their package while it’s en route. Link to the holiday shipping schedules provided by UPS, USPS, FedEx or DHL that display anticipated shipping timelines. Our shipping management software is integrated with popular shipping carriers (FedEx, USPS, UPS, DHL and more) and can help make this hectic season more bearable. Here’s how ecomdash makes holiday shipping a breeze.
With these tips you can ensure that your shipping system is efficient and will please those frantic holiday customers. Need an all-in-one system to automate orders, inventory and shipping? Use ecomdash, and create pick lists, packing slips and labels from within the tool. Try it free for 15 days!