It’s written that a thing of beauty is a joy forever… and no one knows that better than ecommerce sellers!

A new study shows sales of beauty and skincare products soared in online markets in 2017 — an increase of around $1.6 billion, compared to a $168 million decrease for brick-and-mortar stores.

With these numbers, it’s looking like beauty and skincare products are becoming a reliable staple for online retailers.

So, how can you make the most out of this “permanent trend”? The popularity of certain skincare products comes in waves, partly based on whatever’s fashionable, and partly because of new scientific developments reveal more effective treatments.

With that in mind, we offer the 9 best up-and-coming skincare products that are poised to be next season’s best sellers.


1. LuLuLun Face Masks

lululun face masks

The Japanese LuLuLun Face Masks have already taken east Asia by storm, and they’re just now becoming popular in the West — making this the perfect time to start stocking them. The masks come in a few varieties, with different ingredients for different purposes, and you can sell them as individual packs or in bulk boxes. Their recommended use is every night, so happy customers will keeping coming back for more.


2. Tree to Tub Retinol Moisturizers

tree to tub products

The fan-favorite skincare brand Tree to Tub launched a new line of products just this summer, so start offering them now before they’re listed everywhere. Their new pure retinol moisturizers — night repair cream and eye repair cream — target sensitive-skin shoppers with a hypoallergenic formula, perfect for people with eczema, psoriasis, acne, or rosacea. The secret? A Taiwanese family recipe of natural ingredients. With organic and natural beauty products listed as one of the top ecommerce niches of 2022, this new line is destined for success.


3. Klavuu Pure Pearlsation Facial Cleanser

Klavuu Pure Pearlsation Facial Cleanser

If you’re a fan of Soko Glam, one of the biggest sellers of South Korean beauty products in the U.S., then you may have already heard of the Klavuu Pure Pearlsation Facial Cleanser. Mixing together 30 natural plant extracts — not to mention actual pearls for the name — Klavuu has created a facial cleanser that can’t stop winning awards, including Soko Glam’s Best of K-Beauty. Just look at all the high-star reviews they receive wherever they’re sold.


4. Frank Body Original Coffee Scrub


One of the skincare products that keeps popping up lately is coffee scrubs, and Frank Body is the brand that set off the trend. Their Original Coffee Scrub still holds strong in the face of imitators, and their stellar reviews are only outshined by their stellar sales record. They’re not quite mainstream yet, so it’s still a good time to pick them up.


5. Cocovít Coconut Charcoal Face Mask

charcoal coconut face mask

Both coconut oil and charcoal beauty products are trending topics this year, making the Cocovít Coconut Charcoal Face Mask a doubly smart choice. Featured in oodles of fashion magazines and blogs, this product is making a name for itself on its own. They’re particularly useful for SEO-savvy merchants who want to take advantage of the “coconut” and “charcoal” trends.


6. Fiery Youth Vitamin C Serum

fiery vitamin c serum

Although some of Fiery Youth’s products suffer mixed reviews, their Vitamin C Serum seems to satisfy almost every customer. Not only a powerful anti-aging agent for reducing wrinkles and alleviating blemishes, this serum also acts as an antioxidant with 30% Vitamin C — 1.5x higher than rival Vitamin C serums.


7. Make Up For Ever Instant Brush Cleanser

makeup brush cleanser

While makeup brushes aren’t technically skincare products, Nicole Martins Ferreira of the Shopify blog notes that “makeup brush cleansers” was a breakout keyword phrase at the end of 2017. Their popularity over the first half of 2018 certainly proved her right, and there’s still time to capitalize on the wave. We recommend the Make Up For Ever Instant Brush Cleanser — it’s not as common as other brands, but its reviews are consistently higher.


8. Hada Labo Goku-jyun Moisturizers

Hada Labo Goku-jyun Moisturizers

Hada Labo line of Goku-jyun moisturizers are popular enough to give them credibility, but not popular enough to be available at every online beauty store, making them an excellent addition to your product line. Like LuLuLun masks, they’re a Japanese import, but not nearly as well-known. They don’t even have English packaging yet, and still American fans know their name by heart thanks to the product’s effectiveness.


9. Lost Baggage Under Eye Emergency Repair Mask

lost baggage eye repair mask

A new type of product, under eye masks are a more convenient alternative to intrusive full-face masks, especially while traveling in public, when your eyes need the most care. BioRepublic’s Lost Baggage Under Eye Emergency Repair Mask seems to satisfy most customers, making it a go-to brand for this experimental mask offshoot.


Thinking of dropshipping these products? Check out these top lessons for successfully dropshipping skincare products.

Have you tried any of these products? Let us know what you think of them in the comments section below.


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