For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged.
If you’re a social marketer, read on for a list of helpful social media apps that will help boost your sales. These are our top picks for apps you should use to simplify your work life.
#1 – Facebook Pages Manager App
Managing a Facebook page (or several pages) can be a time-consuming and tricky undertaking – especially from a mobile device. The Facebook Pages Manager app allows you to manage as many as 50 separate Facebook pages from your tablet or smartphone. That means you can post, comment, like, and share even when you are on the go.
#2 – Evernote
The Evernote app makes it simple to communicate important notes with your team. You can use this cloud-based app to take multimedia notes, including links, images, and videos, and share them with anyone on your team. It’s a great way to brainstorm social media marketing ideas and campaigns when everyone involved can’t be in the same room.
#3 – Planoly
This visual planning app for Instagram lets you see what your posts will look like as a grid before you post them. It also shows engagement rates and other data for each of your Instagram posts. Not only does this make using Instagram easier, it ensures that you have a cohesive feed and the right visual design for your company.
#4 – Hootsuite Enhance
The quality of the image is one of the most important aspects of your social media posts. With Hootsuite Enhance, you can easily edit social media photos. This app includes tools for cropping images to the appropriate sizes for each specific social media platform. For Apple users, the iOS version of the app also allows filters and company logos to be added to images before they are posted.
#5 – Captiona
Social marketers typically post on Instagram an average of five times each week. If that statistic fits you, then you know how difficult it can be to consistently come up with compelling captions. Captiona helps by using the keywords you enter to describe the photo to come up with caption suggestions. Captiona works for both Instagram and Snapchat and is currently only available for Apple users.
#6 – Adobe Premiere Clip
Using video on social media has become a popular and very effective marketing tool in the last few years. Whether it’s how-to videos, product demonstrations, or customer testimonials, video is now an essential part of social media marketing.
If you want to create clear, professional-looking video to include on your social networks, downloading the Adobe Premiere Clip app is a no-brainer. With the app, you get advanced features such as editing options, custom lighting, soundtrack support, and other aesthetic choices.
#7 – CutStory for Instagram
Videos recorded for social media may need to be edited to fit the maximum length for Instagram stories, which is 15 seconds per clip. CutStory allows you to edit videos specifically for Instagram. That means you can take longer videos used for your ecommerce website and quickly chop it up into Instagram-sized videos without worrying about stopping and starting the camera constantly.
#8 – Grammarly Keyboard
Writing for social media, whether it’s captions, posts, or tweets, must be compelling. It also needs to be spelled correctly. The Grammarly Keyboard app will scan your content and alert you to any misspellings and grammatical errors, so you can correct them before you post.
#9 – Twitonomy
The Twitonomy app is an analytics tool designed for Twitter. Users can track specific Twitter feeds and provide insights on competitors’ Twitter activity – an important metric to stay ahead of the pack. You can also generate a visual analysis of anyone’s tweets, replies, mentions, retweets, and hashtags.
#10 – Hootsuite Analytics
The Hootsuite Analytics app gathers social media insights that can be exported into readable intelligence for social marketers. It works with Facebook, Twitter, and Instagram to help you recognize trends and track performance. This data is great for making sound business decisions about your advertising budget.
The Wrap Up
Social commerce continues to grow and advance. To keep up with(or stay ahead of!) the competition, you’ve got to be on your game at all times. Using the above apps lets you do it quickly and easily. Creating, sharing, and tracking your social media campaigns has never been easier. You can also check out our ecommerce social media marketing guide for more tips on how to increase your revenue.
Have you ever used any of the social media apps above? Let us know what you thought of them in the comments below.
Is shopify only for companies who drop ship? I keep seeing that everywhere. what if we have the product on hand and want to have a website that has a shipping cart, but we want to ship to them?
Hi Alisha,
Shopify is not just for dropshippers – it is one of the most popular shopping carts for ecommerce sellers! You can integrate Shopify (and ecomdash) with a number of shipping carriers. Here is some info on our integration with Shopify. And here are some blog articles you may find useful:
9 Must Have Shopify Apps in 2019
5 Ways to Drive More Traffic to Your Shopify Store
Good luck on Shopify!
Implementing or not implementing a responsive design website should fall under the category “it depends”. Not every website needs to be responsive and each project should look at metrics before making a decisions one way or another. Apps are nice and have a purpose, but maintenance of apps will kill you in the end. Server logs and analytics should indicate the type of browsers and platforms visiting your site. The last project was an even split of desktop to mobile visitors with over 90% of all visitors visiting surfing a small group of pages. So why build two different sites for a handful of pages. If your client is planning to post URLs on billboards, transit and transit stops, then a mobile first option should be considered.
RWD is really about building for ubiquity. We do not know the platforms or devices that will be used six months from now. But we do know that they will most likely have a web browser or browser based services. Responsive, progressive enhancement and adaptive design are all part of the evolution of delivering content. In the end, users are only looking for content. So realistically, we should be looking at a content first strategy. Give the users what they want and let the content be the same independent of platform. If you don’t, users will get the content they want using clipping services such as Instapaper or Readability.
Hey Joseph,
Thank you for your comment and we completely agree with you. Content creation is a great way to not only improve your presence online, but it also shows potential customers that you’re an industry expert. If you’re looking to have great content on your website, check out our blog.
Good Luck!
These apps are really helpful in building and maintaining my eCommerce business as well as website. Thanks!
Hey,
Thank you for your feedback and we’re glad you enjoyed the article. Looking for more social tips? Check out our blog on how to boost ecommerce revenue with social media.
Happy Selling!
At the point when you open the product, a great deal of tools appears on the left half of the screen.
Your blog is very intresting. Thanks for sharing.
Hey Robert,
Thanks for your feedback. We’re glad you enjoyed the article. Looking for more social tips? Check out these ecommerce best practices for social media.
Happy selling
I definitely must admit I agree. I made my site for desktop because I wanted to show people how beautiful an anime site could be and now, when I worry about making it workable for smaller mobile devices (I’m skipping iPads & other tablets since their screens are bigger), dread comes over me because all the things my sites designed to do when they look at it (originally) is lost. It’s extremely irritating trying to deal w/the limited options of wptouch plugin for wordpress…and wptouch pro isn’t much better unfortunately. -_-” …..it makes me sad-face