For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged.
If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. These are our top picks for apps you should use to simplify your work life.
Managing a Facebook page (or several pages) can be a time-consuming and tricky undertaking – especially from a mobile device. The Facebook Pages Manager app allows you to manage as many as 50 separate Facebook pages from your tablet or smartphone. That means you can post, comment, like, and share even when you are on the go.
The Evernote app makes it simple to communicate important notes with your team. You can use this cloud-based app to take multimedia notes, including links, images, and videos, and share them with anyone on your team. It’s a great way to brainstorm social media marketing ideas and campaigns when everyone involved can’t be in the same room.
This visual planning app for Instagram lets you see what your posts will look like as a grid before you post them. It also shows engagement rates and other data for each of your Instagram posts. Not only does this make using Instagram easier, it ensures that you have a cohesive feed and the right visual design for your company.
The quality of the image is one of the most important aspects of your social media posts. With Hootsuite Enhance, you can easily edit social media photos. This app includes tools for cropping images to the appropriate sizes for each specific social media platform. For Apple users, the iOS version of the app also allows filters and company logos to be added to images before they are posted.
Social marketers typically post on Instagram an average of five times each week. If that statistic fits you, then you know how difficult it can be to consistently come up with compelling captions. Captiona helps by using the keywords you enter to describe the photo to come up with caption suggestions. Captiona works for both Instagram and Snapchat and is currently only available for Apple users.
Using video on social media has become a popular and very effective marketing tool in the last few years. Whether it’s how-to videos, product demonstrations, or customer testimonials, video is now an essential part of social media marketing.
If you want to create clear, professional-looking video to include on your social networks, downloading the Adobe Premiere Clip app is a no-brainer. With the app, you get advanced features such as editing options, custom lighting, soundtrack support, and other aesthetic choices.
Videos recorded for social media may need to be edited to fit the maximum length for Instagram stories, which is 15 seconds per clip. CutStory allows you to edit videos specifically for Instagram. That means you can take longer videos used for your ecommerce website and quickly chop it up into Instagram-sized videos without worrying about stopping and starting the camera constantly.
Writing for social media, whether it’s captions, posts, or tweets, must be compelling. It also needs to be spelled correctly. The Grammarly Keyboard app will scan your content and alert you to any misspellings and grammatical errors, so you can correct them before you post.
The Twitonomy app is an analytics tool designed for Twitter. Users can track specific Twitter feeds and provide insights on competitors’ Twitter activity – an important metric to stay ahead of the pack. You can also generate a visual analysis of anyone’s tweets, replies, mentions, retweets, and hashtags.
The Hootsuite Analytics app gathers social media insights that can be exported into readable intelligence for social marketers. It works with Facebook, Twitter, and Instagram to help you recognize trends and track performance. This data is great for making sound business decisions about your advertising budget.
The Wrap Up
Social selling continues to grow and advance. To keep up (or stay ahead of!) the competition, you’ve got to be on your game all the time. Using the above apps let’s you do it quickly and easily. Creating, sharing, and tracking your social media campaigns has never been easier.
Have you ever used any of the social media apps above? Let us know what you thought of them in the comments below.