ways ecommerce businesses can use social media

You know you can use social media to grow your ecommerce business, but you’re not exactly sure how. Have you heard of social selling? The truth is that social media can sometimes seem overwhelming because, well, it is. There are tons of different platforms and methods.

So, we set out to list as many of them as we could. What we came up with were 105 ways ecommerce businesses can use Facebook, Twitter, Pinterest, Reddit, LinkedIn, Quora, YouTube, Tumblr, and more. We’re pretty confident in saying this social selling list is the biggest of its kind available anywhere online, and it’s all yours FO’ FREE.


Market New & Existing Products

  1. First things first. Use a scheduling tool like Hootsuite or Buffer to pre-plan content.
  2. Download various social media apps so you can manage your social presence on the go.
  3. You can use If This Then That recipes to automate cross-sharing and save even more time.
  4. Re-write your bios on each channel to include your name, something personable, a current special, and a link to your store.
  5. Keep the content on each channel as unique as possible to encourage your audience to follow you on multiple channels.
  6. Create a store on the Facebook marketplace.
  7. Add a link to your store or newest product launch in your Instagram bio.
  8. Put an exclusive promo code in your Snapchat story.
  9. If you have BigCommerce or Shopify store, you can add a Buy Now button to your tweets.
  10. Tweet out links to your blog posts with related hashtags.
  11. Have you written an ebook? Let the world know by pinning links to premium content on your Twitter.
  12. And don’t forget to put a seasonal link in your bio for your latest content like your hottest products for the summer. Here are a few other ecommerce social media ideas for the holidays.
  13. You don’t always have to come up with new content. Re-share some of your older content.
  14. Engage with customers on social.
  15. Host a flash sale with an exclusive promo code.
  16. Post video tutorials for your product on YouTube.
  17. Videos do great on every network, so share those tutorials on your other channels. Social within social? Socialception!
  18. Launch a PPC ad campaign on Facebook. You can aim for website clicks, new followers, or engagement. Take a look at these 5 Facebook retargeting ads that combat abandoned carts.
  19. Facebook allows you to take your Mailchimp list and create a custom Facebook audience for targeting.
  20. Follow these do’s and don’ts of Facebook Advertising for better-performing ads.
  21. Twitter has ads as well. Advertise your premium content for more awareness.
  22. StumbleUpon is the #1 destination for bored people looking for something cool to read. Definitely consider promoting yourself as a Paid Discovery.
  23. Announce your new products on all your social channels with CTAs for viewers to buy from your site.
  24. Tag your customers in shout outs so they’ll share it with their social circle, increasing your chances for finding new customers.
  25. Beyond a shout out, how about doing a customer spotlight? Write or film something about how your product is impacting one of your customers and share it on your channels.
  26. Expand! Find a new or unknown social network tied to your niche and make yourself known there.
  27. Working in apparel, interior design, or crafts? Post ideas on Instagram or Pinterest and encourage your followers to try it for themselves.
  28. Once you do that, be sure to include a link to a kit that includes all the items needed to recreate it.
  29. Broadcast a Facebook Live video of yourself working on a new product or using your product.
  30. Create content specifically for your employees to share on their personal social channels.
  31. Message anyone who views your business on LinkedIn. Introduce yourself and ask them if there’s anything they’d like to know about your business or products.
  32. Have an upcoming campaign? Post teasers for it on social media.
  33. Encourage users to post reviews of your business on Google.
  34. While you’re at it, encourage them to post reviews on your Facebook as well.
  35. Screencap your positive reviews and post them on your other channels.
  36. Upload unboxing videos to Instagram and YouTube.
  37. Host a contest for who can post the best photo with one of your products.
  38. Update social covers with new product launches or relevant marketing campaigns.
  39. Create a Buzzfeed quiz your customers would love that shows them which product they should buy.
  40. Promote a social media exclusive group buying campaign. Give customers a percentage off if a friend of theirs follow you on social media and buy at the same time as they do.


Build Your Brand Awareness

  1. You technically could buy followers, but they won’t engage with your content and it’ll be a waste of money. Don’t do it! Be the tortoise in social media, not the hare. Need to kickstart your audience? Run a paid campaign for likes or followers – this extends your reach to a new audience.
  2. Tag the authors/publications of all the content you share. They’ll dig the shout out and may re-share.
  3. Collaborate with power users in a closely related niche to yours.
  4. Try a 24 hour social media takeover with a relevant or niche social media account for more exposure.
  5. Post gifs, memes, or relevant content on trending hashtags to increase your impressions and show personality.
  6. Curate a weekly Twitter chat about your niche.
  7. A bigger version of the Twitter chat is the Twitter party, a one-time Twitter chat that includes prizes and a sponsor.
  8. Host a Facebook Live or SnapChat Video about relevant topics in your niche space.
  9. Post photos of you giving back to the community to show your compassionate side.
  10. Get more people involved in your charity event and ask them to share photos on social media as well.
  11. Post images of new employees or interesting events with your business.
  12. Share TBT (Throwback Thursday) posts to build connections with followers.
  13. Host a giveaway on Instagram (have users tag a friend, and say both people have to follow you!)
  14. Add a “share on social media” button to your thank you pages to improve mentions.
  15. Post blogs about your industry or niche on Medium.
  16. Post blogs on LinkedIn’s publisher as well.
  17. Speaking of LinkedIn, inspirational stories tend to get lots of shares there. Add an inspirational customer spotlights you’ve recently posted.
  18. Or you can create a LinkedIn group related to your niche.
  19. Like the idea of creating a group in your niche? Try making a Facebook group for it.
  20. Or you can create a subreddit on Reddit for it.
  21. Create an open community board on Pinterest for your niche.
  22. Do you like to get quirky? Launch a Tumblr blog for your funniest, edgiest, most off-the-wall content ideas.
  23. Posting gifs on Tumblr tends to work well. Hire a freelancer designer to help you out.
  24. Tumblr is also big on all things viral, so if you can relate your product to some memes, do so!
  25. Make a cool collage on Instagram where multiple photo posts come together to reveal one larger post.
  26. Engage in some fun banter. Audiences love this type of humor. Check out Taco Bell’s twitter replies for inspiration.
  27. Keep tweets short so they’re easier to retweet for your audience.
  28. Hire a designer to create fun animations for Snapchat to engage your audience.
  29. Use Canva to create simple original graphics.
  30. Save all your Canva formats so you can re-use them for a more streamlined process.
  31. Post with a consistent voice to better engage your audience and build your brand voice.
  32. Add behind-the-scenes photos or videos to help viewers learn more about the people behind the brand.
  33. Launch a podcast related to your niche. Upload each episode to YouTube or Soundcloud.
  34. Not an audio expert? Sponsor a podcast already popular in your space or be a guest speaker.
  35. Respond to questions about your niche on Quora.
  36. Create a Google alert so you always know when your brand is mentioned online.

Check out our guide on how to increase your ecommerce store’s Instagram presence.

Manage Customer Service Issues

  1. Website down? Keep your customers updated with live tweets.
  2. When a positive comment shows up in your alerts, reach out and thank them. You can even offer a free goodie as a thank you.
  3. When a negative comment appears, reach out and ask them sincerely if there’s anything you can do to help.
  4. Publicly respond to negative comments on your Facebook page so everyone can see how patient and helpful you are.
  5. If the Facebook comments get out of hand, you can private message upset customers to contain the damage and find a solution.
  6. If someone has negative comments on Twitter, follow them and ask them to follow you back so you can send them a direct message. Now you’ve got the complaints out of the public eye and have a chance to solve their problem.
  7. Create an auto-message on Facebook so your response time stays short.
  8. Launch a Facebook group for customer support so buyers can talk about your product and get help.
  9. Create a forum. It’s like a more advanced version of the Facebook group idea.


Research Trends & Find Influencers

  1. Find an influencer in your niche and start following the people who follow them, and the people whose content they share.
  2. Share content from industry influencers that your audience would love.
  3. Once your Twitter chat gets popular, reach out to industry influencers and ask them to be a guest curator.
  4. Of course, don’t forget to offer free samples to those influencers in exchange for a shout out.
  5. Need more people to follow? Twitter will email you a recommended follow list based on who you’ve followed recently.
  6. In addition, as soon as you’ve followed someone, Twitter suggests two related accounts you should follow. Give them the follow as well. You can always unfollow later if need be.
  7. Once you’ve got your Twitter followers straight, create specific lists to separate them into sections you can monitor separately.
  8. Do you have a favorite influencer? Create an alert for every time they post on Twitter and you’ll get a notification for each tweet.
  9. See someone whose style matches your brand on Instagram? Send them a direct message and offer them a promo code in exchange for details about how they like to be marketed to.
  10. Create a Twitter poll to ask customers what new products they’d like.
  11. Use your likes on Instagram as a measurement of what your audience is most interested in.
  12. Twitter’s audience insights allow you to see what other interests your audience has. See if this info sparks any cool marketing ideas.
  13. Go on the Reddit subreddit for your niche and see what issues are common among your potential customers.
  14. Direct message power members in the subreddit and ask them what their most common issue is when buying in your niche.
  15. Search the Quora tag for your industry. What questions are people asking? Use that to drive your next blog post or video.
  16. Figure out which social media platform has the best ROI for you and publish a report with the details. That’ll get you shares from other businesses in your industry.
  17. Use the native tools on each platform to research and track your growth in followers, engagements, and clickthrough. Use this info to determine if your content strategy is successful.
  18. Host a Google Hangout with your fan council so they can meet each other.
  19. Monitor what your competitors share and what’s popular with their audience to guide your own content creation.
  20. Lastly, create a monthly cross-channel report to keep track of all your success. Good luck!


Editor’s Note: This blog post was updated in December 2018 to reflect more accurate and relevant information.

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