Shipping is one of the biggest challenges that ecommerce businesses face when planning to expand internationally. Factors like selecting courier services, researching international shipping companies, and postage and handling charges all play into the equation of overall success. Many online retailers have found their groove with domestic orders but are hesitant to expand into international shipping . However, making the effort is often well rewarded.
Here are the top five benefits of shipping internationally:
1. Reach More Customers
Limiting your reach to your geographic location works for some businesses. Meal subscription services and clothing rental companies do well keeping it domestic, but many ecommerce businesses are missing out on sales and customer connections simply because they don’t ship internationally. International shipping companies can usually help you navigate the intricacies of international shipping, making it easier for you to expand your business. This allows you to reach more customers and take your business to the global level.
2. Expand Brand Awareness
In addition to reaching more people, shipping internationally is a great way to increase your brand’s visibility and footprint. While every business is unique and should research to determine feasibility, some ecommerce companies may be quite delighted to find that their products are in demand in other parts of the world. In many cases, a small, mostly obscure, brand in the U.S. could have the potential to be a major player in another country, because they meet the demand where locals have not.Check out these 5 ways to incorporate your brand messaged into your packaging design.
3. Mitigate Against Product Saturation
One of the obstacles that ecommerce companies tend to face is dealing with product saturation. At the onset, a product may sell well because it’s new and innovative. However, as time goes by, and other sellers enter the market with similar products, markets can become saturated, and sales start to slow down. By offering international shipping, the products being sold are spread out over many countries and geographic regions. That helps buffer against sharp declines in sales when one market slows their buying.Additionally, it allows businesses time to adjust their marketing strategies in slow regions while still collecting revenue.
4. Leverage American-Made Products
Do you create your own products? American-made products carry a level of prestige in some countries overseas. For example, products made in the U.S. are in high demand in China, and the demand is only increasing. A study referenced by Ecommerce China Agency revealed the most popular American products bought by Chinese consumers. They include cosmetics, personal care, mom and baby care (including baby formula), nutrition supplements , and fashion and accessories. The American-made label can be a great selling point when marketing your products to international markets.
5. Reduce Returns
International customers are less likely to return their products. The wait time for shipping and delivery is naturally longer, and they may be subjected to customs charges at the border. These factors alone deter them from making many returns. That being said, customers are not likely to buy from you in the first place if they’re unsure of what they’re going to get. Make sure you follow ecommerce best practices when listing products on your site to reduce returns and keep your customers happy. A bad review is more detrimental than a return.
Find an International Shipping Solution
Need a place to start? eShipper is an all-in-one integrated shipping solution for businesses like yours. They can help tailor a solution to meet your international business goals. Contact them today.
We’ve also put together a great international ecommerce shipping guide with everything you need to know in under 10 minutes!
About the Author: eShipper is an online platform that allows businesses to integrate, automate and save on shipping. eShipper offers highly negotiated rates from the world’s most trusted carriers with multiple service levels and transit times, all on one platform.