Whether you’re a veteran eBay seller or a newbie, chances are you’re always looking for ways to master the art of the eBay auction. There’s a lot of advice out there from expert sellers….a lot. We’ve done the homework for you and have come up with the top four tried-and-true tips to attract buyers, increase bid prices and sell more.
1. Timing is Everything
When it comes to online auctions, timing is everything. If you’re selling on eBay, it’s most important to think about the end.. first. When you decide to end your listing has a lot to do with its success. Most experts and experienced sellers are in agreement that SUNDAY is the best day to end a listing, specifically Sunday evening. Why? Most people are home (and online!) Sunday nights.
A survey shows internet traffic in general peaks at 11pm EST so if you schedule your auction to end about that time, odds are you’ll get more bids for a higher price. The final moments of your auction is also the time your item will appear the most in eBay searches.
2. Titles Matter
The most valuable real estate on your eBay listing is your product title. The majority of buyers do title searches, so getting this part right will attract more buyers.
- Use the most common name for the item, the words a buyer would likely type in the search box. Use eBay’s advanced search tool to look for similar items that have successfully sold to find commonly used words.
- Don’t waste time or space on words like AWESOME, GREAT, WOW, OR LOOK. It’s doubtful any buyer would use those words in a product search. The same goes for !!!! and ****.
- If your product is rare or hard to find, instead of typing out RARE, try using acronyms that eBay users commonly use, like HTF for hard to find, or LE for limited addition. Click here for a full list eBay acronyms.
- eBay allows 80 characters in a title. Get as close to 80 as you can for maximum reach.
3. Keywords are Key
Okay, you’ve nailed the title, now it’s time to move on to the description. Like the title, think about words potential buyers would type in the search bar. Throughout your product description, use keywords that describe exactly what you are selling including:
- Brand name, model, serial number, color, etc.
- Benefits or best attributes of the product.
- Basic features and specifications (you can take this directly from a the product packaging or operating manual).
- Condition of the product – check out this eBay guide on describing the condition of your products – get as specific as possible.
- List any included accessories.
4. Picture Perfect
- Don’t use stock photos or images from the manufacturer. Buyers want to see the actual item, exactly what they are buying.
- Use a solid, clean background. Light backgrounds generally work best.
- Multiple photos are ideal, shoot for about six close-up photos of the product from all angles.
- If there are any defects, make sure you include an image of that defect that clearly matches the description.
- Consider including an image to display a visual size comparison photo when appropriate – like a woman holding the green bag we’ve shown you on the right. This way, the buyer can visualize how it might hang on her arm or how big it might be in comparison to her body, etc. without having to go grab a tape measure.
- Lighting can make a major difference in how attractive the product looks. If you take a lot of product pictures, you might want to consider a do-it-yourself light tent. Here’s a DIY guide.
Your time is valuable! If you spend spend a few more minutes working these tips into your auction listings, chances are you…and your product will get noticed. Now, go sell something!
Do you have any eBay auction selling tips to share – or maybe you sell on another auction website? Share your tips in the comments below.