Below is a guest article and webinar invitation from our friends at HookLogic, a global leader in performance marketing for brands.

The busy holiday season will be here before we know it. IBM data showed that in 2014, year-over-year online sales between Thanksgiving and Cyber Monday grew by 12.6 percent – and we can only expect that number to be higher for 2015. So how can brand manufacturers prepare to ensure strong sales?

  1. Focus on retail: First and foremost, there needs to be a focus on retail channels. Recent consumer research by HookLogic and Market Tree LLC shows that shoppers visit an average of 3 websites before making a purchase. So, focusing on Amazon alone is not enough.
  2. Make mobile a priority: Last holiday season, mobile was 46.6% of online traffic but only 22.6% online sales. This year will without a doubt be bigger.
  3. Cross-selling is critical: There is more opportunity for consumers to shop outside of the brands they normally buy. With tools like HookLogic’s Retail Search Exchange, you can bid to have your products appear alongside popularly cross-sold items on retail sites for maximum exposure and sales.

Discover more data surrounding the upcoming online holiday shopping season and hear more ways you can plan for Q4 in the Product Advertising Strategy for Retail Brands This Q4 webinar, hosted by HookLogic and CPC Strategy on August 26th. Learn more and register here.

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