As a frequent Etsy shopper, I am partial to the creative marketplace that serves as a community for artists and collectors alike. I love the professionalism and kindness displayed by Etsy sellers, and will recommend shopping on the marketplace to anyone looking for something new, vintage, unique or out-of-this-world cool. However, my bias for the marketplace does not mean it is perfect for all shoppers- or even all sellers. Find out if your inventory would sell on Etsy, before jumping in head first. Are your products symbiotic with the audience, credibility and style of Etsy?
Since it’s inception in 2005, Etsy’s audience has grown drastically. As of June 2014, Etsy has
- 40 million registered members.
- Ranks in the Top 10 Most Popular Retail Websites in the U.S.
- An average of 23 million visitors per month.
- Is the 9th most popular U.S. retail website, which given the fact that it caters to a more niche market than Amazon, is pretty remarkable.
Its audience is looking for handmade and vintage items, or craft supplies to create their own original pieces. One way to gauge the overall audience of Etsy buyers is to gather information on what they like to do. The most common lifestyles or persona attributes of Etsy buyers include the following:
- Hobbies and Collectibles (9%)
- Home and Gardening (5.2%)
- Home Decor and Design (5.2%)
- Parenting (4.9%)
- Home/Family (4.7%)
- Women (4.4%)
- Fashion/Cosmetics (4.3%)
- Fragrances/Cosmetics (4.1%)
- Jewelry/Luxury Goods (4.1%)
Additionally, it is estimated that of the Etsy user accounts,
- 33% are male
- 67% are female
- 69% have no children
- 48% make less that 60k a year
- 50% are ages 18-34
Etsy shop owners benefit from a greater amount of after-the-sale feedback than Amazon sellers do. Buyers can see how many times an item sold, and easily locate and read shop owner reviews. Communication is facilitated between buyer and seller more effectively than on other competing marketplaces. Messages from the seller are sent to the buyer’s email inbox, making it easier for the two parties to communicate all important details of an order, specifically one that is custom or made to order. This transparency of total sales and owner reviews as well as ease of communication, creates buyer trust on the Etsy marketplace.
Etsy is a place for artisans and collectors to sell handmade and vintage goods, as well as craft supplies. Creativity, individuality and unique products are encouraged. Some of the most popular and profitable items are
- Vintage Toys
- Beads/Jewelry Supplies
- Vintage Women’s Apparel
- Pins/Buttons (the quirkier, the better)
- Women’s Accessories
- Baby and Children Accessories
- Art – painted, hand drawn, and multimedia pieces
- Stamps, and other Crafting Supplies
- Embroidered/Monogrammed Items and Services
For a detailed visual regarding Etsy facts, demographics and seller tips, read this infographic regarding Etsy’s growth over the previous years:
Are you considering selling on Etsy? Read about our marketplace integration with the creative Etsy community, and sign up for a free trial to get started. If you do sign up to sell on Etsy, be sure to let us know! We love to learn about our customers’ successes. Plus, I’m always browsing for new, cool stuff on Etsy. Tweet at us @ecomdash, or let us know in the comments!