As weather warms and we move further away from the chilly months, online shoppers are eager to embrace the summer and relinquish their heavy winter coats. Though physical storefronts and grocers anticipate an increase of sales in ice cream, hot dogs, and icy drinks, what might online retailers expect? Lisa Suttora, a noted ecommerce expert and author, predicts which items will be hot for online sellers this spring and summer.
According to Lisa, April will be big for bathing suits, prom wear, and Easter items. Still too cold for swimwear? Not in the world of ecommerce. Anxious to get the best selection, people will shop for bathing suits, even if April is still chilly. As Lisa says, “If you sell beachwear, it’s time to get it on your store homepage.”
In May, expect a ramp of sales in gear for outdoor activities. Camping will be a popular search, as well as tools for BBQ-ing, pool toys, and outdoor living items. As a former Floridian, I imagine this means bug spray. Lots of bug spray. In addition, anticipate sales for May 6th, Mother’s Day. Like Lisa says, it’s not just mom who shoppers will be seeking gifts for, but “grandmas, aunts, nieces, friends, co-workers and friends who are like a mom.”
Much like May, June will be a time where shoppers search for gifts for the significant men in their lives. Though Father’s Day (June 15th) doesn’t typically fare as well as Mother’s Day, Lisa has a suggestion to boost traffic and sales in advance – “put together a Top 10 Father’s Day gift list and watch your sales of those products soar.” June is also popular for graduation gifts. Though we may traditionally associate graduation festivities with college and high school graduates, parents and loved ones often still celebrate this milestone for middle, elementary, and even preschool scholars.
What are you excited to sell this summer? Or do 80% of your sales come during November and December? Let us know in the comments section! For more tips from Lisa, check out her page.