youtube for online retailIf you run an online retail store, you should consider  YouTube as a viable marketing tool. Video content benefits ecommerce businesses in many ways, including increased brand awareness and sales. With the following suggestions, you can make YouTube an effective tool and increase your business’ bottom line.

Here are eight of our best YouTube tips and tactics for ecommerce businesses like yours:


Make Educational Videos

One of the most popular types of content is the how-to video. Online shoppers often have questions, and your educational videos should answer those questions. When you create useful tutorials that target your desired audience, viewers will be engaged and more likely to buy your products.

Educational videos to consider include:

  • Demonstrate how your product solves a problem that viewers have
  • Showcase new products and give detailed information about them
  • Film your products being used in everyday life

As long as you’re providing viewers with quality content and useful information, the video possibilities are endless.


Find Influencers

Social media influencers are all the rage right now – and for good reason. Recent reporting shows that businesses are making $5.20 for every dollar they spend on influencer marketing. Over the past couple of years, vloggers have increased their numbers in viewing and subscriptions. Some YouTube stars have millions of viewers who eagerly await new video notifications. Spending marketing dollars on influencers gives you a chance to reach thousands of new customers.

Additionally, having a YouTube channel with videos that feature influencers can help increase followers on your other social media platforms. When consumers see their favorite influencer endorsing your products, they’re more likely to seek out your social media profiles because the endorsement came from a trusted source.


Optimize for Search

SEO is important if you want your YouTube videos to be visible. Five hundred hours of video are uploaded to the site every minute, so you must do everything you can to help viewers find your recordings and your channel. You accomplish this with the right keywords in your titles, descriptions, and tags. Use keywords that shoppers will enter into YouTube’s search engine to find your products and brand.

You can find popular keywords that are working in your specific ecommerce niche with Google’s Keyword Planner Tool. It’s also helpful to look at your competitors’ videos and use similar keywords.


Create a Channel Trailer

After you’ve started your YouTube channel, make a trailer or teaser video to promote it. You can set your trailer to play automatically at the top of your page when viewers visit your channel.

The trailer should quickly show what visitors can expect from your YouTube channel. Use a video editor to bring together the best footage from your past videos to make your pitch. There are many video editors that work great for this. Adobe Premiere Pro is one with all the bells and whistles for $20.99 a month, while HitFilm Express is popular with YouTubers, and it’s free.


Make Enticing Video Thumbnails

YouTube thumbnails can be just as important as video titles when it comes to attracting viewers. On YouTube, you can choose which frame from your video is to be used as the thumbnail. Also, consider designing your own thumbnails with a free tool like Canva. The important thing is to be consistent and creative to capture the attention of your viewers.


Use an Effective Call-to-Action

The point of any ecommerce marketing strategy is to attract potential customers who then take action and make a purchase. YouTube marketing works the same way. While you don’t typically sell products directly on YouTube, you can generate leads and market to them in the future.

In your video descriptions, it’s important that you include links to your online store, social media pages, and blog. It’s also crucial that you provide viewers with your website information at the end of your videos. Then, on your landing page, have a method to capture their information so you can reach out to them in the future.

Other calls-to-action include requests for viewers to:

  • Rate your video
  • Subscribe to your channel
  • Follow your brand on social media
  • Share your video on their blog, social media, or with friends directly


Join the YouTube Partner Program

As your channel grows and you rack up some subscribers, you can begin earning revenue off of your videos. The YouTube Partner Program allows you to monetize your YouTube channel. The program offers features, resources, and opportunities, to YouTube creators. Joining the partner program is free, however, there are some requirements you have to meet. You have to have at least 1,000 subscribers and 4,000 public watch hours within the past year.


Link Cards to Your Website

Once your account is part of the YouTube Partner Program, you can add cards that link to external websites in your videos. Cards allow you to provide viewers with recommendations for other content including specific videos, playlists, channels, or products, in addition to important links.


Final Thoughts

Using YouTube for your ecommerce marketing is a learning process. Start with the tips above, and as you create more video content, you’ll get better at recording and refining the style to match your brand. Be consistent and upload new videos regularly to grow your YouTube audience and the sales will follow!


Better eRetail eBook
Better eRetail eBook

We teamed up with other ecommerce industry experts to put together 75 tips to help your boost online sales. It’s perfect for the beginner and advanced retailer alike.

You will receive an email with your download shortly!

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