Anyone can create a website, so ecommerce retailers face stiff competition when it comes to earning the trust and business of internet shoppers. Can Zen Cart experts help you beat the competition?
What are good strategies for selling used by Zen Cart experts? We put together five tips to help your small business succeed.
Keep Website Responsive
Today’s online shoppers come from all sorts of digital platforms. Whether they are using their tablet, smartphone, or computer, your website needs to be able to adapt to their device. Have you ever tried to pull up a website on your phone, and you could never quite get it to fit on your screen? Maybe you had to keep zooming in to read the tiny text, or maybe you had to keep scrolling over to read everything because it was too large to fit on your screen. If you have had that experience, that website did not have a responsive design. I’d be willing to bet you never visited that website again, and you certainly didn’t buy anything from them.
By making sure that your ecommerce store has a responsive design, you can guarantee that all potential customers will be able to view the website in a way that produces conversions. If your shop is all messed up on their device, there is a greater chance that they will just try a different site. To make your life even easier, Zen Cart has responsive design template packages available that are free for anyone to use. If you sell on Zen Cart, taking advantage of these packages used by Zen Cart experts is a smart way to ensure you aren’t missing out on sales due to a poor quality website.
Install Google Analytics
Having Google Analytics installed on your ecommerce store is another important detail that should not be overlooked for selling on Zen Cart. Google Analytics can provide you with some extremely valuable information to help you improve your business strategy and marketing tactics. You will be able to see what websites are referring visitors to your store, what keywords are bringing them to your website, what pages they are viewing, how much traffic a sale is bringing to your website, and more. By having a solid understanding of your audience (who they are, where they are coming from, what they want, etc.), you can better tailor your website to cater to their needs and expectations.
Incorporate Market Research
If you want to sell to people, you need to understand them. Know their expectations, how they search, and what type of information they want to know. Are you making assumptions about what details they already know or are looking for? Since you know all of the technical details about your products, are you assuming that they do as well? While it may seem boring and tedious, it is important to make things very obvious for shoppers. Don’t make them search for your shipping details. Put all of the product details right in front of them. Allow them to search for exactly what they need.
Zen Cart experts are adept at this. There are several factors that dramatically influence purchase behavior. Having your pricing and shipping information stated clearly is the most influential for shoppers. 95.5% of buyers stated that it directly influenced their decision whether or not to purchase a product. Keeping your website looking trustworthy and credible came in at second place with 76.5% of customers citing it as an influential factor in their buying. Products displayed on the website homepage influenced 70.8% of customers, and keeping the website sleek and visually appealing affected 66.7% of customers.
If your shoppers have made the effort to find your website and browse your products, the least you can do is make it easy for them to checkout. Don’t require them to answer a bunch of different questions or create an account to complete their purchases. Allow them to pay by credit card or PayPal – it’s easier for customers to memorize their PayPal login details than their credit card number. If your checkout process is lengthy and complicated, it is easy for shoppers to move on to another website to get what they need.
Don’t give your current and potential customers a reason to check out the competition. Implementing ecommerce best practices can keep your website visitors happy and spending money. By following these strategies from Zen Cart experts, we hope you’re able to improve your ecommerce business, stay competitive, and increase sales.
Keep Inventory Updated
There is nothing worse than when a shopper spends time on your website, finds the exact item they have been searching for, adds it to their shopping cart, completes their purchase, and then they receive an email notification that the item is out of stock. Talk about frustrating! Fortunately, there are ways to avoid this inconvenience. The Zen Cart inventory software from ecomdash makes it possible to sync your inventory, even across multiple sales channels. If you sell the last product on Amazon, your personal website will auto-sync to reflect that the item is unavailable.
Once you indicate that new inventory has been restocked, it will immediately become available again on all of your sales channels. Zen Cart experts no doubt use inventory management to help them succeed in omnichannel selling.